arix.psd

A conceptual illustrative packaging series created for Northern Monk Brewery celebrating regional heritage across Yorkshire. The designs incorporate detailed hand-drawn architectural landmarks honoring local identity—featuring Holyhop IPA (York Minster), Cornhop IPA (Leeds Corn Exchange), and Liverhop IPA (the Liver Building).

Process: Developed primary and alternate packaging layouts paired with custom glassware graphics. Detailed fine-line architectural sketches of northern landmarks were converted into vector overlays and structured across earth-tone colorways.

An exploratory campaign into heavy, aggressive typography structures recreating the effects of anxiety and other mental health conditions. Built to push the boundaries of legibility using calculated line weight distortion.

Process: Created imagery directly from surrounding architecture. Photographs were converted into vector shapes and abstracted to form campaign assets across app, web, and poster mediums.

A weather-based social media application for Android. Transitioning complex database interactions into a minimal mobile interface that utilizes minimalistic screen elements.

Process: Developed through iterative UI/UX exploration, coding 54 distinct prototypes in Kotlin using Android Studio to refine the final interface design.

A promotional layout strategy bringing traditional pub styling into a physical leaflet to create a striking piece of material that creates understanding of beer culture.

Process: Designed custom heritage patterns paired with structured textual hierarchy research to deliver a distributable leaflet celebrating community culture.

A modern editorial digital environment concept. Utilizing dynamic screen layouts, stark typographic hierarchies, and interactive viewport components to showcase luxury architecture.

Process: Applied responsive viewport mechanics and fluid CSS typography to treat web browsers as luxury print artboards with asymmetrical brutalist grids.

A conceptual packaging evolution assignment stripping away decorative ornament components to highlight product geometry, resulting in an elegant solution.

Process: Focused on creating a playful, memorable unboxing experience utilizing vintage illustration styles to evoke nostalgia.

A strategic anniversary identity evolution for a regional event management corporation engineered to integrate seamlessly into active digital touchpoints.

Process: Combined spatial layout engineering and digital documentation systems to produce a versatile 20th-anniversary celebratory visual mark.

A sponsor creation based off an existing chalk illustration within the pub on a blackboard, transferred across all versions of a local football club kit.

Process: Converted tactile chalk art into high-contrast vector assets optimized for screen printing on modern sportswear fabrics.

A long-term collaboration with a local artist spanning 2021 through 2025. Album and single covers designed and distributed across major streaming services.

Process: Designed a systematic visual language across 12 release covers, spanning an archival pandemic series to contemporary digital album artwork.